How to Build a Premium Certified Pre-Owned Program - and grow your profits by 30%

Certified Pre-Owned is not a badge.

It’s an operating system.

Most dealerships talk about CPO.
Very few actually build it properly.

This guide shows you how.

It is a complete, step-by-step framework for designing and running a credible, premium Certified Pre-Owned program — from standards and inspections to warranties, pricing, branding, and team execution.

Not theory.
Not marketing.
Operations.

What This Guide Actually Gives You

• Clear CPO standards that protect margin and reputation
• A structured 100–200 point inspection process
• Reconditioning workflows that control cost and speed
• Warranty structures that sell cars and protect profit
• Pricing models that justify a premium
• Branding and marketing frameworks that build trust
• Sales scripts, templates, and KPIs you can use immediately

This is the system behind CPO — not the surface-level idea.

Who This Is For

• Used Car Managers
• Dealer Principals
• General Managers
• Entrepreneurs building a professional used-car operation

Not for people looking for quick tips.
Built for operators who want a durable advantage.