Generating great digital leads and sell more

Most dealerships don’t have a lead problem.

They have a response, ownership, and execution problem.

Digital leads are arriving every day — often at significant cost.

Yet:

• Response times vary by person and shift
• Follow-up is inconsistent and CRM-driven, not customer-driven
• Good leads are worked late, poorly, or not at all
• Managers see activity, but results don’t improve

This playbook exists to fix that — systematically.

What This Playbook Actually Is

This is not:

• Marketing theory
• CRM training
• Scripts-only content
• “Best practice” advice

This is a manager-level operating system for controlling what happens after the lead arrives.

It shows how high-performing dealerships:

• Respond faster than competitors
• Stop lead leakage inside the CRM
• Turn digital inquiries into real showroom traffic
• Hold teams accountable without micromanagement

It’s written for operators — not vendors.

What This Playbook Gives You

This guide walks through the entire digital lead journey, from first inquiry to showroom visit, with practical frameworks you can apply immediately.

You’ll see how to:

Response & Speed

• Set response standards that actually get followed
• Eliminate “next day” replies without burning the team
• Design ownership rules that prevent dropped leads

Follow-Up That Works

• Build follow-up structures that feel human, not robotic
• Stop teams chasing volume instead of quality
• Reduce fatigue while increasing engagement

CRM That Drives Results

• Use the CRM as a control tool — not a reporting system
• Define activity that leads to outcomes (not box-ticking)
• Spot leakage before it shows up in the numbers

Customer Experience (Without the Buzzwords)

• Remove friction across phone, email, WhatsApp, and showroom
• Fix hand-offs between BDC, sales, and management
• Close the experience gaps customers never complain about — but punish you for

Management & Accountability

• What to coach vs what to inspect
• Metrics that matter — and metrics that lie
• How leaders should manage digital performance differently

Who This Is For

This playbook is written for:

• Dealer Principals & General Managers
• Sales Managers & GSMs
• Heads of Digital / BDC Leaders

If you are accountable for conversion, not just activity, this is for you.

Who This Is NOT For

This is not for:

• People looking for quick hacks
• Teams expecting technology to fix behavior
• Anyone unwilling to define ownership and standards

This playbook assumes leadership involvement.

What You Get

• ✔️ A complete, manager-level digital lead operating system
• ✔️ 230+ pages of frameworks, SOPs, and execution guidance
• ✔️ Immediate PDF access
• ✔️ Designed for real-world dealership execution

Why This Matters Now

Digital is already your largest source of opportunity.

Every slow response, broken hand-off, or weak follow-up doesn’t just lose a lead — it trains customers to disengage.

This playbook gives you control, not more tools.

Final Word

Most dealerships don’t lose digital leads because of marketing.
They lose them because execution is left to chance.

This playbook replaces chance with a system.

If digital leads matter to your business, this is how you stop wasting them.