Car sales margin playbook - Retain more margin starting today, defend your price, build profits

Struggling With Margin Erosion Caused by the Chinese OEM Price War?

Whether you represent a Chinese brand or a legacy OEM, the reality is the same:
Dealer margins have dropped — fast.

This toolkit gives you the training, tools, and leadership frameworks you need to defend your price, recover lost margin, and build a sustainable revenue strategy in today’s hyper-competitive market.

What’s Inside the Margin Recovery Toolkit

🎥 7 High-Impact Training Videos for Your Sales Team

Short, practical videos that teach your team exactly how to:

• Defend price with confidence
• Reduce unnecessary discounting
• Maintain value during negotiations
• Present offers with authority

Equip your frontline with the skills they need to protect your margin every day.

📊 Gap Analysis Tool — Your Traffic Diagnostic

A simple, powerful tool that helps you identify the traffic levels required to hit target margins — and the shortfalls you must close immediately.

📘 Dealer Margin Recovery Playbook (20 Essential Steps)

The proven process used by high-performing dealers to recover and stabilize margin, including:

• The fundamentals that must be reset
• Leadership routines that create discipline
• Daily actions that maintain profitability

Some steps are basics — but they’re the exact basics missing in most dealerships today.

📈 Automotive Revenue Management Presentation

A strategic guide for OEM, distributor, and dealer leaders — helping you make smart pricing decisions, optimize incentives, and manage revenue at scale.

Who This Toolkit Is Designed For

Perfect for leaders responsible for pricing, profitability, and sales performance:

• General Managers
• Brand Managers
• Dealer Principals
• Sales Directors
• Sales Managers
• Regional & Network Performance Leaders

If you need to protect margin, defend price, and rebuild profitability — this toolkit is your starting point.

Download it today and begin your margin recovery strategy with proven, practical tools